Our fragrances are generally formulated at around 35% fragrance concentration, although this can vary from one fragrance to another depending on its composition.

Most of our fragrances are designed to provide around 6–8 hours of wear, although actual longevity can vary depending on your skin, weather, activity and application.

In some conditions, the fragrance may last even longer.

Yes. We use cosmetic-grade ethanol as the alcohol base in our perfumes.

Alcohol helps dissolve and distribute the fragrance materials, allowing the perfume to spray properly and develop on the skin. The ethanol used in perfumery is not intended for consumption.

Perfume containing alcohol is generally considered permissible to apply by many Islamic scholars, as the prohibition concerning intoxicating alcohol primarily relates to consumption.

There are differences of scholarly opinion on some details, so if you follow a particular school or scholar, you may wish to follow their guidance.

Keep your perfume in a cool, dry place away from direct sunlight and excessive heat.

Avoid leaving it near windows, heaters or inside a hot car.

Yes. Excessive heat can affect the fragrance over time.

For the best experience, store your perfume somewhere cool and dry, away from direct sunlight and large temperature changes.

It's better to let the fragrance dry naturally.

Rubbing your wrists can disturb the way the fragrance develops on your skin.

Pulse points such as your neck, wrists and behind the ears are great places to apply perfume.

It's also worth applying some to your clothes, as fragrance generally lasts longer on fabric than on skin.

Tip: Let the fragrance dry naturally rather than rubbing it into your skin.

Fragrance interacts with your individual skin chemistry, body temperature and environment.

Because of this, the same perfume can develop slightly differently from person to person.